Johanna Lenander is a New York-based, Swedish-born director of content and branding strategy who specializes in creating a compelling and authentic voice for brands. With a degree and background in journalism, she started her career as an editor at the Paris-based online magazine Fashion Live. She then worked as a freelance writer for publications such as W, T: The New York Times Style Magazine, New York, Nylon and Surface as well as a consultant for luxury brands like Gucci, Ralph Lauren and LVMH. From there she transitioned into digital branding and e-commerce, leading content and editorial for companies like MoMA Design Store, and most recently Paddle8. A gifted strategist and skilled writer, she blends the reporter’s investigative curiosity with the marketer’s passion for building strong and rewarding consumer relationships.