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I’m a New York-based, Swedish-born director of content and branding strategy who got my start in journalism (which I still have the pleasure to dabble in when I find a story with a cause). I have led the voice of world-renowned museums, scrappy design entrepreneurs, progressive non-profits, tech companies, and luxury fashion houses. It’s an eclectic lineup that makes for terrible Chat GPT summaries, and, because my experience also includes content marketing for AI-driven software, I understand the limitations of those algorithms better than most.