Paul McCarthy x The Skateroom

When the great contemporary artist Paul McCarthy released a limited edition skateboard series with The Skateroom exclusively for MoMA, there was no digital platform where we could cohesively tell the many layers and aspects of the story. Instead, I created a print poster that doubled as a newsletter on one side. The piece was printed on newspaper and ended up looking kind of like a classic fanzine, something that felt very right for the project. The asset was handed out to customers at the MoMA design store in Soho where the skateboards were sold.