Author: new_asw7ob
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Woman to Woman – Mission Magazine
Investing in women benefits the whole community. In this article for the always-inspiring Mission magazine, I interviewed a group of amazing female micro-entrepreneurs in Sub-Saharan Africa who are part of a training program sponsored by UN Women and De Beers Group.
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Climate Changer – Mission Magazine
Youth activists are my favorite antidepressant. It was both life-affirming and inspiring to Meet Levi Draheim, a 12-year-old environmentalist who’s fighting for his right to a future by taking Trump to court.
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Cindy Gallop interview – Mission Magazine
One of the best perks about playing journalist is when I get to meet one of my idols. The intrepid Cindy Gallop is single-handedly shifting the way our culture views sex and has empowered countless women to fight for real equity and leadership in the workplace, rather than being placated by lofty corporate statements (or…
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Paul McCarthy x The Skateroom
When the great contemporary artist Paul McCarthy released a limited edition skateboard series with The Skateroom exclusively for MoMA, there was no digital platform where we could cohesively tell the many layers and aspects of the story. Instead, I created a print poster that doubled as a newsletter on one side. The piece was printed…
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Fab.com brandbook
This is one of my favorite brand projects. I created it in my last year as Content Director for the flash-in-the-pan design shop Fab.com. After three years of explosive growth, the company had overextended itself and was experiencing an identity crisis. Together with our creative director PJ Mattan, I was tasked with putting together this…
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Austere catalog for c/o The Maidstone
I love working on anything related to Scandinavian design. That’s why it was particularly exciting to have carte blanche from design company Austere to create a shoppable magazine for the East Hampton hotel c/o The Maidstone. Since Volvo was partly sponsoring the project, I even got to write a mini-essay about my childhood car.
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Fab portfolio
From 2011 – 2104, I was Fab.com’s founding Editorial Director and Senior Content Director. I created the company’s brand voice and built the Editorial department. In addition, I oversaw branding and storytelling across the site, including brand publishing projects, email promotions and product launches. Click here to see samples of promotional and branding projects.
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MoMA portfolio
From the fall of 2014 to the spring of 2016, I headed up Content and Brand Marketing at The Museum of Modern Art’s retail division. I lead content creation and brand voice across digital platforms, catalog, print ads, in-store signage, and exhibitions. My job was to find a fresh new language for an institution that…
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Custom magazine project – Fab.com
Being Editorial Director of the design e-commerce startup Fab.com was a creatively luxurious experience. The company had an honest-to-god editorial mindset and my team had a lot of space and support to play around with content ideas. One of my favorite projects was this little miniature magazine that I got to have as my own…
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Girls On Film – W Magazine
This story about four brave, unconstrained, slightly exhibitionist, and utterly gorgeous artists was published in W’s 2010 art issue. It scandalously featured a nude Kim Kardashian on the cover, which was considered outrageous, not because she was naked, (also, she was strategically covered by Barbara Kruger text blocks), but because at the time she was…
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Multimedia Package | An Art Book You Can Wear, Too
“We think that one of the great virtues of art is that it enables us to see the world differently through multiple lenses,” comes the statement from the V collective, a fashion advertising and branding agency as well as the masterminds, along with 3 Deep Design, behind the newly launched Project 00. The specific lenses…
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Isn’t It Surreal? Dorothea Tanning at The Drawing Center
Dorothea Tanning, the last of the Surrealists, has always been something of a fashion plate. A long-limbed beauty and a piquant dresser, Tanning scoured vintage shops and played dress-up with extravagant 19th-century pieces. Her eclectic style sense is celebrated in the 1942 self-portrait “Birthday” in which the bare-breasted artist sports an Elizabethan-style jacket, a draped…
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Doing It His Way – Michael Pitt
An interview with Michael Pitt is a reporter’s dream. Or nightmare. Depending on where you’re coming from. Most questions will remain unanswered. What you will get instead are moments of raw sincerity, something extraordinary among people who live in the public eye. The 25-year-old Pitt is at the point where he could or could not…
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Slice of Life – Nick Stahl
To many of us unfamous folks, the life of a child actor seems both exotic and slightly creepy. There’s the “Whatever Happened to Baby Jane?” cliché of the kid who gets too much too soon and never quite manages to grow up gracefully. But in Nick Stahl’s case the opposite seems to be true. Rather…
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Sunny Memories
New York City, April 1, 2010 – Solar panels are no longer just silver boxes on roofs. A new generation of solar cells harnesses solar energy through flexible, colored or even transparent surfaces, creating endless possibilities for innovation at the crossroads of design, engineering and architecture. An energy-producing portable speaker, public park furniture that glows…
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Happy Campers Press Release
“Happy Campers” – an interactive exhibition with young Swedish design groups: defyra Research and Development UGLYCUTE We Work In A Fragile Material Curated by Fredrik Helander, Johanna Lenander and Brett Littman May 21 – 23, Skylight Studios “Happy Campers” is an interactive exhibition/workshop that features some of Sweden’s most exciting young design groups. The show…
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Concrete Canvas Shelters
How do you make a refugee shelter that is strong like a house but only requires one hour and two people to assemble it? Well, first you need to invent your own superhero material. British inventors and design engineers Peter Brewin and William Crawford, founders of design company Concrete Canvas, did just that by taking…
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Sketch Troop
“We’re constantly searching for knowledge,” says Sofia Lagerkvist, one quarter of ascending Swedish design stars Front. “ We begin most of our projects by asking: Why is a particular object made in a particular way? Can we do it differently?” These questions have led to some pretty interesting answers. In the two years since Lagerkvist,…
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Lie Back and Think of Denmark
The work of Danish furniture designer Poul Kjaerholm is the perfect embodiment of the Scandinavian Modern era. Its serene lines and meticulously function-friendly forms speak about high ideals and careful craftsmanship, values that triggers an immediate sense of nostalgia in many of us. However, Kjaerholm fans argue that the most important qualities of his work…
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Something to Sing About
With its recent sea oil revenue and late urbanization, Norway tends to play the role of Scandinavia’s nouveau riche cousin from the country. The postwar urban aesthetic of this small and sparsely populated country (4,7 million) has (with the exception of Pritzker Prize winner Sverre Fehn) been stuck in a time warp, giving it rustic…
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Frost Produkt
Three years ago, when the Oslo design collective Frost Produkt first laid eyes on their future studio—a two-story, late 19th-century building that once served as a stable for the city’s brewery—it wasn’t promising. “It looked like hell,” says Sondre Frost, 28, who together with his brother, Jann, and partners Sindre Widerberg and Thomas Jenkins, have…
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Kirnauskis 2.0
Two years ago, when art director Nora Illoranta took over the Finnish advertising firm Kirnauskis –founded in 1991 by her mother Sirkka Knutila- she began the slow shift from warm and fuzzy family business to cutting-edge corporation. “We’re known for treating our clients with loyalty and respect, which is still our core value, but we…
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Hedi Metal
Around the turn of the millennium, Hedi Slimane transformed the male fashion and beauty ideal. As creative director of Yves Saint Laurent Homme and Dior Homme, he ushered in a new image of masculinity; a barely post-adolescent body packaged in skinny jeans, shrunken jackets and dangling scarves. Since then, the scrawny rock boy has become…
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MKO – Interview with Mary Kate Olsen
It’s hard not to like Mary Kate Olsen, even when she’s 45 minutes late. I’m waiting for the child star turned fashion icon in the lobby of New York’s Bowery Hotel. It’s a setting that seems to fit her slightly enigmatic and otherworldly persona: ornate antique furniture, a roaring marble fireplace, straight out of Narnia. …
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Ralph Lauren Fall 2009 Collection Release
Ralph Lauren’s Fall 2009 collection is an enchanting mix of romantic luxury and regal elegance. Contrasting elements create depth and complexity — masculine meets feminine, ethereal meets tailored and ornate luxury meets raw simplicity. Feminine silhouettes focus on a slender waist and bodice. Intricately detailed gowns are worn with sharply cut tweed coats while jodhpurs…
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Gucci – Indy Handbag Press Release
Once again, Frida Giannini, Gucci’s Creative Director, has created the must-have bag of the season. The Indy bag for spring-summer 2007 is a luxurious and highly crafted bag that introduces a new signature handle for Gucci. The lean and graceful Indy bow handle draws its inspiration from the steering wheels of vintage sports cars. Its…
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Karl Lagerfeld Press Release
PRESS CONFERENCE & REGIONAL MAILING PRESS RELEASE “The fact that we show KARL LAGERFELD and LAGERFELD COLLECTION together is a very different approach. There are no second lines; there are just different lives of one label, one spirit and one design identity.” –Karl Lagerfeld The launch of KARL LAGERFELD and LAGERFELD COLLECTION marks a watershed…
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Gucci Ginza Press Release
This fall, Gucci presents its most striking and luxurious retail destination yet. Gucci Ginza, the first ever Gucci flagship to be housed in its own building, is a remarkable eight-floor glass tower that has been conceived specifically to compliment Tokyo shopping culture. It is an innovative expression of modern Gucci glamour that ushers in the…
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Rose In Bloom: Interview with Rose Byrne
Rose Byrne needs to enter shopping rehab. “I have so many clothes it’s ridiculous!” exclaims the beautiful 29-year-old Australian actress who stars as Glenn Close’s exceptionally well-dressed nemesis on the award-winning TV series Damages. It’s a frigid winter day in Manhattan, and Rose and I are on our way to Opening Ceremony, New York’s one-stop-shopping…
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Night At The Museum
Remember when the design hotel was the sexiest thing ever? Well, now it’s about as tired as a Fendi baguette. Forget sleek and minimal lounges courtesy of Philippe Starck or Andrée Putman. Forget lacquered wall panels and leather-upholstered beds. Today’s It-factor is all about the unique, human, expressive and imperfect beauty of sculptures paintings and…
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Gucci Menswear Press Release
Urgency, passion and sensuality fuels John Ray’s Gucci Menswear Fall Winter 2006- 2007 collection. Refined materials meet rugged textures. The confident clash of opposites creates a youthful, sexy look. Feminine details are grounded by strong, masculine elements. Influences from modern folk rock are mixed with notes from historical paintings. Movement and fluidity is key. Long…
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Absolutely Ashley – Ashley Olsen interview
Ashley Olsen is two minutes older than her fraternal twin Mary Kate and in many ways, Ashley seems like the archetype of a big sister. She’s thoughtful, independent and nurturing. She talks about her companies like they’re babies. She worries about other people’s feelings. When we first meet at the cozy café Cluny in the…
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Elle’s Angels
I recently interviewed the artist and former model Elle Muliarchyk for the online magazine I edit, vevant.com. Here’s a bit that didn’t make it in the piece. It’s Elle talking about the story behind her beautiful video The Last Poet. And, kind of like Elle herself, it’s mysterious and somewhat otherworldly: “It’s a short movie…
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Love and Loss: Darling River
I’m reading Sara Stridsberg’s painfully beautiful book Darling River. The novel is slight in size, but its content is so rich and powerful, that I find that it’s best savored in small bites. The poetic and poignant narrative feels almost like an improvised jazz record, Stridsberg has taken Nabokov’s classic “Lolita” and interpreted it through…
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Grey Matters – Drew Barrymore and Jessica Lange
For the past 30 years or so, Edie Beale Sr. and Jr. have been the world’s most obscure super stars. The 1976 documentary Grey Gardens, created by acclaimed filmmakers and brothers Albert and David Maysles, captured their kooky and co-dependent existence in a derelict East Hampton mansion that they shared with countless cats and raccoons.…
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Culture Icon – Daria
Shocked. Proud. Ambivalent. That’s how Daria Werbowy describes her reaction to learning that she will be the second model, after Linda Evangelista, to be inducted into Canada’s Walk of Fame. “My first reaction was like: Why? What for?” she says, kicking back on the couch in a bright and airy NYC photo studio after FASHION’s cover shoot. “I was really, really surprised.”…
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Bodies of Work
The first half of 2010 will go down in fashion history as a season of political correctness. The notoriously fantasy-driven and non-inclusive industry experienced an insurgence of reality and diversity. The French and American editions of Marie Claire put out special no-retouching issues, 40+ babe Kristen McMenamy returned to Calvin Klein’s catwalk along with Stella Tennant and Kirsty Hume (both over 30), and there was an…
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Golden Girl – Renée Zellweger shines on and off the silver screen
Being a writer at a photo shoot is not something I normally enjoy. It usually involves a lot of waiting; a lot of, “I’m sorry to bother you, but when do you think so and so will be ready for the interview?” and a lot of trips to the catering table, which is embarrassing as I am usually the only person…
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For Your Pleasure – Bryan Ferry from Roxy to Dylan and back again
Bryan Ferry is eating a sandwich in a cramped location van under the Brooklyn Bridge. But even in this dingy environment, he exudes a certain elegance. The 62-year old rock legend, crooner, sex symbol and style icon is in fine fiddle. He’s hardly changed from his days as “The Sultan of Suave,” a dandy who donned white tuxedos, dated supermodels and sang…
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Melanie Ward – The Imagist
Melanie Ward is hard to define in standard fashion terms. Perhaps that’s why she has had so many titles: Helmut Lang’s muse and design partner, Creative Director for Karl Lagerfeld’s namesake line and Senior Fashion Editor of Harper’s Bazaar. Each description is accurate, but none fully embraces her influence or skill set. For the past two decades, the London-born, New…
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Patrik Ervell – The Analyst
Studying political science and art history at Berkeley may seem an unorthodox preparation for a fashion ca reer, but in the case of rising menswear designer Patrik Ervell, an academic background makes sense. His mod ern, meticulously crafted sportswear is clearly conceived by an analytical mind with no tolerance for the trite or trend-driven. While…
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Do-Gooders! – Google Creative Lab
When a brand name becomes a verb it indicates two things: The name stands for an innovative product that outperforms the competition (i.e. “Hoover” or “Xerox”), and it’s so ubiquitous that we’ve stopped thinking of it as a name. In little more than a decade, Google has become such a part of our lives that we hardly notice…
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Seoul Patrol
After decades of rapid urban expansion, Seoul is experiencing concrete fatigue. The densely populated city of 11 million people aspires to attract foreign capital and tourists by beautifying its cluttered and monotonous landscape. “They’re trying to brand the city with design,” says architect Minsuk Cho, principal of local firm Mass Studies, whose elegant and innovative work comments on the current changes…
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Now Booking – Dutch Treat
“I don’t like anonymous hotels. I want people to wake up and immediately know where they are,” says Wilfried van Winden, the architect of the new Inntel Hotel Amsterdam Zaandam. He needn’t worry. The 160-room property is probably the most memorable example of gingerbread cottage architecture since Hansel and Gretel. Its quirky façade consists of…
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Edie-Feber: Drew Barrymore and Jessica Lange
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Skuggfigur
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